Treat each customer as an individual and overtake the competition!
Advanced marketing is best described as future marketing. The advantage of advanced marketing compared to the the ordinary is in treating each customer as an individual and not as a whole. By doing so, we can customize the received content of existing clients according to their interests, past activity, the issues they currently face, and the phase of the purchasing process where they are currently positioned. Customized content ensures the customer’s connection to your business, as they will not see your e-mail as something intrusive, but as a solution to their problems. Using advanced marketing thus generates new revenue for businesses and provides excellent return on a given investment.